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just saying

With the election for mayor taking place tomorrow in San Diego, we've been getting mailings from both Kevin Faulconer and David Alvarez. Both of them talk about the sources of each other's funding, and about how bad it is to be the candidate supported by big money; but Alvarez, the progressive candidate, makes more of a point of this than Faulconer, the moderate Republican.

On the other hand, for some time now we've been getting a lot more mailings from Alvarez. It's been fairly common for our mailbox to contain one slick, glossy mailer from Faulconer and three or four from Alvarez. Those things have to cost a fair bit, and they rather make me think that there must be more money behind Alvarez than behind Faulconer. I suppose he's assuming that most voters won't think about how much he's spending on his campaign. . . .


( 7 comments — Leave a comment )
Feb. 11th, 2014 05:28 pm (UTC)
Actually, I don't think either of them are spending much more than the other. I think it's more of a case of when. Early in the campaign, I got a lot of mail from Faulconer and almost none from Alvarez. But recently, it's been the opposite. I think it's a difference in the campaign strategies. Faulconer was going for the people who will make decisions early and then hold onto them until the election, whereas Alvarez was going for the ditherers who rely on last-minute information. Overall, I doubt that there's much of a difference. Of course, if there is one, that's definitely something to consider.
Feb. 11th, 2014 05:44 pm (UTC)
You may be right. My feeling early on was that I was hearing from both of them about equally, but I didn't keep careful count.
Feb. 11th, 2014 05:47 pm (UTC)
It could also be geographical, now that I think about it. Bulk mailing allows you to target specific ZIP codes, so it may be that your ZIP code was given a higher priority by Alvarez than by Faulconer, whereas mine was given roughly equal priority by both, just at different times.

Edited at 2014-02-11 05:47 pm (UTC)
Feb. 11th, 2014 06:21 pm (UTC)
I've also seen two people going door to door for Alvarez, and none for Faulconer. One of the Alvarez people was a very bright young man who did a really good job of adapting his presentation to a libertarian listener; the other was an older man who apparently was sent out by a union and who was given a straightforward appeal to the interests of unionized labor—but to his credit, he was polite from start to end. I don't know what sort of people are representing Faulconer, if any.
Feb. 11th, 2014 06:34 pm (UTC)
Yeah, I got one yesterday. I was sick, though, so I kindly but firmly declined to listen to him. Not that I needed to anyway; I'd already decided by that point.
Feb. 11th, 2014 06:53 pm (UTC)
I often talk with such people, even if I've made up my mind, out of curiosity to see what arguments they'll offer, and how they'll approach them. But certainly I wouldn't do so if I were unwell.
Feb. 12th, 2014 04:51 am (UTC)
The Union-Tribune (aka the Oot) says that Alvarez and his supporters have raised nearly $5.2 million, including $4.2 million from labor unions, compared to nearly $4.2 million raised on Faulconer’s behalf, including $1.7 million from business groups. So there's some actual statistical evidence. It kind of looks like Faulconer got a lot more money from the general public than Alvarez, but then Faulconer tends to appeal more to older voters, who have more money to donate and follow politics more closely.
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